# Experience

## Independent software builder, Self-employed
Singapore · May 2024 to present

Designs and ships own SaaS products solo, using AI throughout planning, prototyping and coding. 8+ products launched; database design, REST APIs, authentication and Stripe payments handled end to end.

## Lead Product Designer, Great Eastern Life
Singapore · Jun 2020 to May 2024

Design lead for the Agency platform; led a 3-person team overhauling the agent CRM. Also sales and Group Insurance projects (strategy, interviews, user testing, visual systems).

## Senior UX Designer, CXA Group
Singapore · Nov 2019 to Jun 2020

UX for a B2B banking investor app across product, business and engineering.

## Senior UX Designer, Lazada
Vietnam · Jan 2017 to Nov 2019

Redesigned localized checkout (cart abandonment down 30%, conversions up 18%), designed Lazada Wallet for Indonesia from scratch (78% registration success in month one), and led Seller Centre tools (onboarding, store builder, finance).

## Freelance UI Designer, Liquid and Liquid (digital agency)
Philippines · Feb 2013 to Oct 2016

User flows, wireframes, prototypes and high-fidelity UI for web, Android and iOS.

## UX Designer, Horsepower.ph
Philippines · Dec 2014 to Oct 2015

First design hire at an early-stage startup; designed marketing, onboarding and product experience from inception to launch.